In yesterday’s article, we asked Why should an edtech company run a conference or webinar programme? In this article, we look at things to consider in order to maximise the chances of your event being a success.
Read MoreWhy should an edtech company run a conference or webinar programme?
Running a conference, a webinar or a series of webinars, can be a very useful marketing tool for a company.
Read More11 Marketing trends in 2021
Do a search on the internet and you will discover that there are many, many articles on this theme, most of which agree with each other only in one or two areas.
Read More10 tips for launching your business strategy
Before considering any ideas, we ought, perhaps, to consider the question: why bother? After all, the situation is so fluid that any strategy you prepare now could be rendered out of date by next week. If one thing has proven to be certain about the pandemic, it’s that nothing is certain. It’s almost like trying to build a house on sand.
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Edtech marketing, by Terry Freedman
The importance of branding Computing
Given that students in secondary schools can, when they reach a certain age, decide to give up Computing, marketing the department is an important thing to do. Even in primary schools, where options are not a consideration, it’s important to establish a brand for Computing.
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See the book on Amazon by clicking the pic (affiliate link)
Tiny Noticeable Things: The Secret Weapon to Making a Difference in Business
When my room was flooded at three in the morning while staying in a Marriott hotel in Los Angeles, an assistant helped me to relocate to a different – and drier! – room. As compensation for the inconvenience, she gave me a voucher for a free breakfast in the morning. Bleary-eyed, I accepted it. On waking…
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We will remember! The importance of great customer service
Given the difficulties brought about by Covid – staff on furlough or “let go”, orders drying up, workers self-isolating – customer retention becomes even more important than usual. Unfortunately, it may also become more difficult. After all, how can good levels of customer service be maintained if there are fewer people around to give it?
Read MoreHow does your product really perform?
As a new Head of Department I discovered the reason that no teachers ever took their classes into the computer rooms.
Read More14 ideas for edtech company incentives
What kind of “ethical bribes” might you offer potential customers?
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Gloucester Road Station, by Terry Freedman
Who is responsible for a school's or a company’s image?
At one of the schools I taught in, the headteacher once made an announcement in the staffroom to this effect…
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Is price the only, or even the best, way to compete? Picture: 30pc off, by Terry Freedman
How is your product different?
If you sell a similar edtech product or service to that of another company, what is it that makes yours stand out?
Read MoreHow to improve your chances of winning an award
Having been a judge for a number of awards, I’ve come across good practice and poor practice by entrants.
Read MoreBarriers to purchasing education technology
This article outlines some general factors that prevent heads of department and other school leaders from buying products and services.
Read MoreWhat should your organisation's newsletter contain?
I wrote this article for a readership of edtech companies. But the suggestions would work just as well for any organisation that wishes to keep in touch with its members/clients/visitors etc.
Read MoreObtaining customer feedback: Why do it, how to do it, and how to use it
Why feedback matters.
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Love the product, shame about the documentation
Once a school has purchased your ed tech product or service, what then? In my experience, a lot of great products are let down by terrible documentation.
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Oh No!
How to help schools avoid common mistakes with your product
Wait a second! Didn’t you read the description? Didn’t you use the ‘Look inside’ feature to get an idea of the book’s contents?
Read More4 ways to enhance your free offer to schools
Unfortunately, having a plethora of free services and products can cause a few headaches for schools in the longer term.
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The 4 key elements of word of mouth
It’s a challenge to think of what to do in order to stand out, but from the examples given in the book, it doesn’t have to be anything fiendishly difficult.
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7 insights from Nudge theory
If there is an option to send a text or email message to parents with the information, obviously there needs to be a box to be ticked for that, but all the business of copying information from one place (the database) to another (text message), formatting the message and then digging out and inserting the parent’s contact details should all be automated.
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