Is price the only, or even the best, way to compete? Picture: 30pc off, by Terry Freedman

How is your product different?

May 12, 2021

If you sell a similar edtech product or service to that of another company, what is it that makes yours stand out? In other words, if the functionality is the same, why should anyone buy yours? In short, what is your or your product’s unique selling point, or USP? Here are some suggestions.

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Recent book reviews

Review: How I review books on edtech

My views on what constitutes a book on edtech are fairly catholic. Indeed, it would me more accurate to denote the books I review as books for teachers of ICT, Computing, digital literacy etc etc,, rather than books on edtech. The latter tend to have titles like “How to teach Computing”, or “How to use Excel in the classroom”.

Review: Nuts and Bolts: How Tiny Inventions Make Our World Work

It's rather disconcerting when one considers that buildings like The Shard are essentially held together by nuts, bolts and washers.

Review: Love Triangle: The Life-changing Magic of Trigonometry

Like, I suspect, many people, I have never knowingly come across an isosceles triangle in my life, and wouldn’t know what to do with it if I did. However...

Review: Making Sense Of Chaos – A Better Economics for a Better World

Before you rush off on the grounds that this book has nothing to do with Computing, let me reassure you that it does.

Bjork & Bjork’s Desirable Difficulties in Action

The original work on which this volume is based has perhaps been honoured more in the breach than in the observance.

Review: Coderspeak – The language of computer programmers

This book won’t necessarily help a student pass a computing exam, but it will almost certainly make them a more aware, and thus better, programmer.

Review: Quiet Power, by Susan Cain

Introverts thrive by being allowed to be quiet, having time for reflection and not being required to 'perform' all the time.

Quick look: Desirable difficulties in action

The idea of desirable difficulties has always appealed to me. In my teaching I’m partticularly in favour of applying Vygotsky’s concept of the zone of proximal development.

Review: The Collaboration Book – 41 Ideas for Working Better

Most people would agree that collaboration is a good thing – so how can we collaborate more effectively in school settings?

Review: Listen: On Music, Sound and Us

This book might not directly address obvious aspects of the music curriculum, but it can certainly give teachers access to a rich seam of facts and anecdotes with which to embellish their lessons.