If you look at the list of suggestions in my “Getting the Best out of Bett” guide, some of which I reproduced in 5 Things to do after attending Bett, nothing leaps out as being “strategic”. But there are a couple of things, as I’ll explain in a moment. And that is tremendously important.
Read MoreIt would be very easy indeed to spend a day or two after an event, especially a long one like Bett, just dealing with the backlog of emails and work, but not actually doing anything that will help future growth. I suppose it’s a bit like clearing a financial debt: very important to do, but it’s putting some money into an interest-bearing account that will reap benefits in the longer term.