If you look at the list of suggestions in my “Getting the Best out of Bett” guide, some of which I reproduced in 5 Things to do after attending Bett, nothing leaps out as being “strategic”. But there are a couple of things, as I’ll explain in a moment. And that is tremendously important.

It would be very easy indeed to spend a day or two after an event, especially a long one like Bett, just dealing with the backlog of emails and work, but not actually doing anything that will help future growth. I suppose it’s a bit like clearing a financial debt: very important to do, but it’s putting some money into an interest-bearing account that will reap benefits in the longer term.

There is always a danger that no matter how good an event is, it will turn out to have very little impact in the longer term, as you forget what you saw and more pressing concerns vie for your attention. Here are 5 suggestions for preventing that from happening. There are more suggestions in the free guide, Getting the Best out of Bett.