People really do judge by appearances. (If you don’t believe me, try turning up to your next job interview wearing wellingtons and a pair of shorts.)
Read MoreThe importance of branding for ICT in schools
One of the things you have to acknowledge, whether you like it or not, is that to some extent people do judge by appearances. So, how does your ICT provision appear to others?
There is a potential paradox
What does a broken clock signify?
This sounds like an odd kind of question to pose on an educational technology website, but bear with me. A couple of days ago I went to my local swimming pool and the clock on the wall was tilted at an angle, and stuck at ten to six (it was three in the afternoon).
So that got me thinking: does a broken clock indicate that the management really doesn't care that much about such details because they are regarded as unimportant in comparison to customer service issues?