Most press releases are boring. Even worse, some are annoying. And the people who send them can be even more annoying. I can tell you these things with some authority because I receive dozens of them a day.
Read MoreWhen it comes to PR, learn from the worst
At best, “corporate guff” deadens the senses of the reader, and is simply regarded as a written equivalent of background noise.
Read MorePromoting Educational Technology: What we can learn from business
In this article I draw on the example of how one company's approach to getting repeat business may hold lessons for the ed tech leader whose job it is to encourage the use of education technology throughout the school.
Read MoreIntegrity, journalism and PR
Having integrity is not simply a luxury, it is an economic necessity.
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