In 1993 the DJ Norman Jay told Sheryl Garratt, writing for The Face:
If you believe in what you’re doing, sooner or later those who rejected you will cross the street to see what you’re doing.
I love that quote. I think it applies to any situation in which someone is trying to change the way things are done – or at least trying to make a few relatively minor changes – in an environment where most people feel they have no compelling reason to change anything. Many ICT leaders will certainly know that feeling!
So, what could that quote mean in your situation?