Before looking at the book, written by Mark Hayward, in detail, it’s worth pointing out what the book is, and is not. It is, as the title implies, concerned with blogging in order to promote your business. It is not about blogging as a business in itself. It’s an important distinction, not least because once we take money out of the equation then “business” can be used as shorthand for any type of enterprise, including a charity, a cause – and a school.
Review of The Copywriting Scorecard for Bloggers
The aim of this book, written by Darren Rowse and Glenn Murray, is to help you write better blog posts. However, “better” in this context refers to generating more visitors to your blog rather than “just” improving your writing skills. The idea is a simple one: why not identify the key elements of successful blogging, and then provide a tool by which to measure how a particular blog post has done? That’s exactly what the book aims to do.
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