I recently attended a Westminster eForum seminar about PR and journalism, where I met Dr Martin Moore, of the Media Standards Trust. In his 4 minute talk, Martin mentioned the Trust’s involvement in something called The Transparency Initiative. The Trust has teamed up with the Web Science Research Initiative for this grant-funded work. I caught up with Martin a few days ago and we discussed it. Here’s the situation which, as either a citizen, a teacher or a blogger you will understand only too well. It’s becoming increasingly difficult to distinguish between commercial and, for want of a better word, factual, content in the news.