The “Long Tail" has been lauded and quoted at length. But what does the book actually say, and how does it stand up to scrutiny. In this lengthy review I give it a cautious "thumbs up".
The basic thesis is that, because of the availability of what is, in effect, unlimited space, together with tools that enable anyone to become a supplier, and algorithms that guide consumers in their choices (cf Amazon’s “Readers who bought this book also bought …”) the economics of supply and demand have changed.
Subscribe to What Now?!
What Now? is a general education newsletter written by Terry Freedman. It includes observations, rants, and a section on being a Head of Department in a secondary school. Do have a look and, hopefully, sign up for regular updates: