Why your business needs an ebook
It can be very useful to create an ebook that visitors to your website can download, or view in situ. The main benefits to your business include the following:
It can establish your authority.
It can be used as a means of obtaining visitors’ email addresses.
It enables people to read your case studies or white papers without having to be online.
It can help to create brand loyalty.
Let’s examine each of these in turn.
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