Lots of ed tech companies are offering stuff for free at the moment. But if your company is one of them, how can you help to ensure customer loyalty in the longer term?

I wrote a blog post about that, on Bee Digital’s website:

4 ways to enhance your free offer to schools

While you’re there, have a look at the article itemising 12 types of content to offer. There are some good ideas there that are relatively easy to implement.