The “Long Tail" has been lauded and quoted at length. But what does the book actually say, and how does it stand up to scrutiny. In this lengthy review I give it a cautious "thumbs up".

The basic thesis is that, because of the availability of what is, in effect, unlimited space, together with tools that enable anyone to become a supplier, and algorithms that guide consumers in their choices (cf Amazon’s “Readers who bought this book also bought …”) the economics of supply and demand have changed.

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