It’s all very well writing about the features and benefits of your product, but how do potential buyers know what it would be like to use in practice? You may argue that you offer users a free trial. However, depending on your product or service, that may be of limited use to a school. After all, if the product involves the whole of year 7, implementing the solution and then un-implementing it are both major undertakings.

That is where a case study comes in. The purpose of a case study is, in effect, to say to potential buyers, “Look, this is what our product is like in practice.”

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Case studies: A great tool in your marketing armoury